Summer Base Camp Campaign Sign Up
The Mount Washington Resort Association (MWRA), in partnership with the Campbell River Association of Tour Operators (CRATO), is launching a summer base camp campaign running May to October 2026, and we’re inviting businesses on and around Mount Washington to be part of it.
The deadline to sign up is June 30th, 2026.
This campaign is designed to showcase the full depth of experiences available to guests staying on the mountain and to position Mount Washington as the multi‑day summer destination for alpine adventure, marine wildlife viewing, culinary discovery, cultural exploration, and wilderness immersion.
Our shared goals:
- Boost shoulder‑season and summer occupancy on the mountain
- Increase average length of stay in the area
- Highlight the incredible range of activities available within a short drive of Mount Washington and encourage tour bookings and visits
To achieve this, MWRA and CRATO are building structured multi‑day itineraries that feature local operators, restaurants, attractions, and experience providers, creating a seamless “stay here, explore everywhere” message for visitors.
The campaign will be promoted through Meta (Facebook + Instagram) and Google Search Ads, targeting key visitor markets and adventure‑seeking travellers.
If you’re a business, restaurant, attraction, or tour operator from the north Comox Valley through to Campbell River, this is your chance to:
- Increase visibility to thousands of potential summer visitors
- Be featured in curated itineraries and promotional content
- Align with a coordinated regional marketing effort
- Help shape a compelling summer destination story for Mount Washington and the surrounding region.
To participate, simply leave your contact details here!
Let’s show visitors just how much there is to experience when they choose Mount Washington as their summer base camp.